Frequently asked questions
CODER Motion is a full-motion digital advertising screen in a high-footfall city-centre location. 15-second video ads run daily from 6am to 10:30pm, 7 days a week.
General
Q.01 How long is each advert?
Every advert is a 15-second full-motion video. Adverts run in rotation every day from 6am to 10:30pm, seven days a week.
Q.02 Where is the screen located?
Rose Lane, Norwich NR1 1PN. It sits on a central one-way route near Riverside Retail Park and Rose Lane Car Park, on the walk to and from the train station and one of the city’s busiest bus routes.
Q.03 How many advertisers are on the screen at once?
We cap availability at 12 live advertisers at any one time, so every ad gets the time and space it deserves.
Q.04 What makes this different from other digital ads?
Your brand plays as full-motion HD video in a fixed city-centre location, with over 776,892 impressions a month and a capped rotation of 12 advertisers.
Q.05 What hours are the screens on?
Every day from 6am to 10:30pm, seven days a week, including weekends and bank holidays.
Q.06 How many people will see my advert?
Based on August 2026, the screens deliver over 776,892 impressions a month, with more than 136,320 people, 321,560 cars and 10,169 buses passing each month.
Q.07 How often does my advert play?
With 12 advertisers in rotation, the full loop is 180 seconds. Your 15-second advert plays around 330 times a day.
Q.08 Can I see my advert live?
Yes. The screens are on Rose Lane, Norwich NR1 1PN, a short walk from the train station and Riverside Retail Park.
Booking & payments
Q.01 What’s the minimum booking duration?
The minimum is 4 weeks, and bookings must start on a Monday.
Q.02 Can I book further ahead or for longer than 12 weeks?
Yes. Campaigns of more than 12 weeks are £145 a week + VAT. Get in touch to book further ahead or for a longer run.
Q.03 How do I pay?
Pay securely online by card, Apple Pay or Google Pay, or choose Account Payment if you are an approved partner.
Q.04 Will I get a receipt or invoice?
Yes. Once booked, you receive a confirmation email and an invoice, plus automated reminders.
Q.05 Are prices inclusive of VAT?
No. All prices are per week plus VAT. Your invoice shows the VAT separately.
Q.06 Can I choose what time of day my advert shows?
Adverts run in rotation across the whole day, from 6am to 10:30pm. Get in touch if your campaign needs something different.
Artwork & video ads
Q.01 What format does my advert need to be?
A 15-second MP4 with no sound — the screens play silently. The file is 5760 × 756px and runs across all three video screens. You receive full guidelines when you book.
Q.02 Can I change my video during a campaign?
Yes. Send us a new video at any time, or ask us to update yours for a small fee.
Q.03 Do you offer help with ad design or video production?
Yes. Most advertisers have our creative team make their 15-second video. We also handle changes, editing and seasonal creative for a small additional fee. Contact us before or after you book.
Q.04 Can I show something different on each screen?
Yes. Your file is one 5760 × 756px video covering all three screens, so you can design each screen area separately. Keep anything important out of the two brick-wall sections, as they are not visible.
Q.05 Can people see the screens in daylight?
Yes. The screens are Full HD LED, bright enough to read in daylight, weatherproof and silent.
Other
Q.01 What if my artwork doesn’t meet the technical requirements?
If you send your own video, we check it before it goes live and tell you what needs changing. Our team can also fix it for you for a small fee.
Q.02 Can I advertise anything I want?
Every advert is checked before it goes live. Adverts must follow the UK CAP Code, be safe for drivers and suitable for a public street. See our advertising policy for full details, or contact the team if you are unsure.
Q.03 What happens if the screens stop working?
If the screens are off for a full day or more because of maintenance or a fault, we add the lost days to the end of your campaign.
Need the full media pack?
PDF · 9 pages · A4
Audience · Location · Screens · Rate card · Booking · Artwork guide
Download the CODER Motion media pack for screen details, campaign options, artwork requirements and booking information.