Legal, decent, honest and truthful
Adverts must follow the UK Code of Non-broadcast Advertising (the CAP Code) and all relevant law. Prices, offers and claims must be accurate and available.
Advertising policy
Every advert is checked by our team before it goes live on Rose Lane. These rules keep the screens safe for drivers, suitable for a busy city street and fair for every advertiser.
Last updated October 2026
Our rules
Safe for the road
The screens face a live road. No rapid flashing or strobing, no imagery that looks like traffic signs or signals, and no content that could distract or mislead drivers.
Suitable for a public street
No sexual, violent, offensive or discriminatory content. Adverts are seen by people of all ages, including children.
Restricted categories
Alcohol and gambling adverts must follow CAP rules and must not appeal to under-18s. Political, religious and campaigning adverts are considered case by case.
Not accepted
Tobacco, illegal products or services, weapons, and adverts for competitors to the screen operator are not accepted.
Our decision
We can ask for changes, or refuse or remove an advert that breaks these rules. If we refuse your artwork before your campaign starts, you can supply a new file.
Booking terms
The key terms for every CODER Motion campaign. Full terms and conditions are sent with your booking confirmation.
Campaign length
The minimum booking is 4 weeks. All campaigns start on a Monday and run daily from 6am to 10:30pm.
Rotation
A maximum of 12 advertisers run at any one time. Each advert is 15 seconds and plays in rotation.
Payment
Pay online by card, Apple Pay or Google Pay when you book, or by account payment if you are an approved partner. Prices are per week plus VAT.
Artwork
Supply one 15-second MP4, 5760 × 756px, with no audio. You can upload new artwork at any time; we can update it for you for a small fee.
Screen downtime
If the screens are off for maintenance or a fault for a full day or more, we add the lost days to the end of your campaign.
Not sure your advert fits?
Send us your idea or a draft before you book and we will tell you if it needs changing.